Strengths-It is a "must to have" for a large number of population
--Currently the Market Leader
--Has a wide audience
--Has video chat
--Corporate Business Partners
--Free Communications
--Global
--Become a default address book
--Advertising impact will be an opportunistic approach in reaching target markets globally
--Way of showing consumer behavior for businesses
--A way of drawing people into stores by offering promotions etc. to them via the facebook page
--Businesses can collect user data through polls and surveys
--Buy/sell via Facebook marketplace
--Constant change to page design
--Liabilities regarding bugs and problems that users face when operating the website
--Don't get real answers to your problems, have to figure out problems based on FAQs
--Lack of ability to customize page
--Flash animation banners are distracting and need to be positioned differently so it won't get in the way of the user
Threats--New entrants into the industry
--Privacy settings- leak millions of photos a year
--Spamming
--Users get bored easily when using applications and programs(one time usage)
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