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Wednesday, November 9, 2011

SWOT Analysis of Facebook

Strengths-It is a "must to have" for a large number of population
 --Currently the Market Leader
 --Has a wide audience
 --Has video chat
 --Corporate Business Partners
 --Free Communications
 --Global


--Become a default address book
 --Advertising impact will be an opportunistic approach in reaching target markets globally
 --Way of showing consumer behavior for businesses
 --A way of drawing people into stores by offering promotions etc. to them via the facebook page
 --Businesses can collect user data through polls and surveys
 --Buy/sell via Facebook marketplace
 --Constant change to page design
 --Liabilities regarding bugs and problems that users face when operating the website
 --Don't get real answers to your problems, have to figure out problems based on FAQs
 --Lack of ability to customize page
 --Flash animation banners are distracting and need to be positioned differently so it won't get in the way of the user
 
 Threats--New entrants into the industry
 --Privacy settings- leak millions of photos a year
 --Spamming
 --Users get bored easily when using applications and programs(one time usage)
 

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