Strengths
- Gets tons of publicity.
- Is a thing on its own (almost no competition in microblogging).
- It is simple but powerful.
- It is 100% social in an all-social web.
- It is free.
- Has a strong brand name already.
- Created the bluebird craze.
- Provides authentication for other applications (OAuth).
- Has developers creating hundreds of applications around its API.
- It’s definitely not evil (yet).
- Businesses like it a lot.
- It is real-time.
- Has no ads.
- It is searchable.
- It is totally RSS-enabled.
- It is the ultimate link discovering and sharing tool.
Weaknesses
- Needs more horsepower. It is down quite often.
- The API calls are limited. Hurts App growth.
- Unequal distribution of tweets. 90% of tweets are coming from the top 10% of the users.
- Has low retention rate. Only 40%.*
Opportunities
- It can become a dominant search engine.
- It is becoming the biggest social media marketing tool.
- Develop a Twitter Connect tool to make every site social.
- It may acquire some of the desktop clients or the url shortening services.
- It may become the dominant way for businesses to communicate with their customers.
Threats
- It got too much publicity in a short time. May get burned out.
- It is getting dangerously spammy.
- Has no solid revenue model.
- May have trouble with unauthorized accounts on behalf of celebrities.
- Paid twitter streams may hurt the brand image.
- Facebook may get even more twitty and compete face-to-face with Twitter in microblogging sphere.
- Friendfeed and identi.ca may grow and steal market share.
- Acquisition by a bigger player (Google) may disappoint early adopters and loyal users.